Search results for " product leadership"

Estimation of Role of Sicilian Region on Production of Quality Wines. A Comparison between the Best Sicilian and Italian Wines by Using Influential W…

2016

Abstract Sicilian region (Southern Italy) has always been the larger Italian wine producer, because of their terroir (i.e. climate, soil and cultivar) and the extension of the vineyard area. For a long time, in the past, Sicilian vineyards produced only wine for blending or for bulk wine consumption. However, the quality of wine production in the Sicilian region has raised significantly over the past years, due to numerous factors, including, primarily, the development of manufacturing techniques, the major business investments of wineries, and the better legislation for protection of quality wines. These factors, combined with producers' targeted marketing strategies and actions, have grea…